Rego Marquiis

V.P. CREATIVE,

BRAND CONTENT

& EXPERIENCE

PHILOSOPHY

Only focus on things that matter. Avoid histrionic outbursts and those that use them as a method of influence. Design to disrupt but focus on clear, effective communication. Do everything in earnest with humor and humility.

Experience

Head of Creative, VP Brand Design & Content Studio | Walgreens (Walgreens.com)

Directed creative ideation and execution of all marketing initiatives supporting all owned/organic channels and >$350MM in media. Drove growth through organizational transformation and brand differentiation. Created a world-class content studio. Developed the in-house talent of 100 multi-disciplined creatives. Launched and evolved a new brand platform. Supported the roll out of myWalgreens: a fully reimagined loyalty program. Designed a lead-agency model, allowing in-house and external creative partners to coexist and elevate each other’s work. Win national and international awards for creative excellence. All this and more while in a global pandemic.

Partner, Truth Lab @ LVI Marketing | LA Visual (LaVisual.com) — 2015 - 2020

Worked as a consulting partner to grow studio LaVis Design from 1MM to 10MM in annual revenue from 2015-2019. Re-platformed agency service offerings to include Truth Lab Design Methodology (a creative campaign and content marketing framework for clients in a state of transformation). In 2019, designed, developed, and sold Truth Lab Design Workshop Curriculum to LaVisual Brand Experience Agency. Ongoing relationship with LaVis as an unpaid Advisory Board Member.

Executive Creative Director, In-House Creative Agency | CVS Health (CVS.com) — 2017-2019

Spearheaded the 100-person internal creative agency, Studio 186, during the acquisition of Aetna. Responsible for organizational transformation across multiple creative teams and business units. Established new capabilities: Content Design and Brand Experience Design. Developed a new Creative Strategy practice. Oversaw day-to-day execution of program and campaign-level creative across all owned and earned channels. Shepherded external agency partners to deliver on-brand, breakthrough campaigns in paid channels. Relaunched the beauty category. Grew CVS Beauty Content capabilities from marketing initiative (concept) to full-service studio (operations), elevating the brand on Facebook and Instagram from 50K per month to 3M+ impressions (in first 6 months).

Executive Creative Director, AMCI Global | DAS Group / Omnicom (DASGlobal.com) — 2012-2017

Managed multiple creative offices across the Omnicom DAS system. Helped build one global team that was able to execute creative in an agile design environment on three continents. Delivered transformative brand experiences for Automotive clients: Porsche, Infiniti, Nissan, Acura, Honda, Fiat, Kia, Lincoln, Mazda and Toyota. Built a Social Listening and Engagement platform with enterprise technology partners Deloitte and Sprinklr to drive revenue and create new lines of business within the automotive industry.

Creative Director, Innovation | Cramer (Cramer.com) — 2010-2012

Led omni-channel client work designed to connect B2B and B2C audiences through interactive and experiential marketing campaigns. Built a book of business based on the concept of “brand experience” as a revenue driver, including social media & influencer marketing programs. Responsible for 3MM in incremental sales. Established and maintained client expectations and project / program budgets. Managed a newly established professional growth and skills enrichment program for all writers, designers, shooters, and animators. Clients included: Staples, Casual Male/DXL, IBM, Keurig/Green Mountain, University of Phoenix, Pfizer, Merck, NY Life, Zurich, PWC, Fidelity, Boston Scientific.

Creative Director | Beam Interactive (Beamland.com) — 2009-2010

Supervised and managed creative work for brands like: athenahealth, Mini USA, MSNBC, Living Proof, DWS/Deutsche Bank and Bank of America. Unpacked the inherent complexities found in the finance and healthcare industries and translated them into friendly, digestible communication that consumers could understand and be motivated by. Acted as decision maker and brand steward. Led a team of art directors, writers, and developers. (Helped sell stuff by making them seem too fun, provocative, and irresistible to walk away from.)

Creative Director, Content | SapientRazorfish (SapientRazorfish.com) — 2006-2009

Helped to build “new brands” within Fortune 100 clients. Accounts included Harrah’s, Belkin, Nissan, Sony, Carrier, Honda & Honda Jet, Virgin Charter Jets plus one amazing stealth project that became Coca Cola’s Beijing Olympics vending machine prototype. Assigned to creatively direct an integrated team for the Sony (Digital AOR) account. Directed a team of writers, front-end developers and art directors in multiple offices worldwide. Acted as the resident creative strategist directly responsible for campaign planning. Helped to establish the UX and UI and optimize the ecommerce experience for Sony Style.